brand story

tenet

the timelessness
of principles.

tenet's brand communicates its principles of timeless design and commitment to manufacturing precision - an idea expressed in its name - a palindrome - and a minimalist, geometric brand identity inspired by Leonardo Da Vinci's Vitriuvian man.

“What if the name
is the brand story.”

category

Furniture & Interior Products


goal

A new brand for international expansion.


highlights

A new furniture brand.
A name that expresses the brand’s belief
in its design and manufacturing principles. An identity that reflects the modern lines and proportions of its products.


scope

naming
brand strategy
brand identity
communications design
website
retail graphics