brand story

straits refreshment co.

new nostalgia.

A collage of branding and marketing materials for The Straits Refreshment Co, including logos, stickers, a menu, a shopping bag, a uniform apron, an illuminated sign, a drink cup, and a sketch of a dessert recipe with doodles. The design features a tropical theme with a palm tree logo and color scheme of orange, teal, mint, papaya, and guava.

“Tap into the longing for the good old days.”

category

Food and Beverage


goal

A new F&B concept to diversify into the B2C segment.


highlights

A retro name and identity inspired by post-war British Malaya-Singapore shop signage and beer labels.  Playful colours. Reinterpretations of favourite desserts and drinks from the good old days tune the brand towards a younger audience.


scope

brand strategy
brand naming
brand identity
communications design
retail graphics, packaging