brand story

straits refreshment co.

new nostalgia.

The Straits Refreshment Co logo is inspired by tropical fruit symbolism and colours. Inspired by vintage signage, beer labels and the Chiquita banana label, it's designed to be applied flexibly on packaging and retail spaces to build visibility

“Tap into the longing for the good old days.”

category

Food and Beverage


goal

A new F&B concept to diversify into the B2C segment.


highlights

A retro name and identity inspired by post-war British Malaya-Singapore shop signage and beer labels.  Playful colours. Reinterpretations of favourite desserts and drinks from the good old days tune the brand towards a younger audience.


scope

brand strategy
brand naming
brand identity
communications design
retail graphics, packaging