brand story

popsical

everyone can sing.

Our rebranding of Popsical, a smart karaoke system, redefines the brand to focus on the emotional experience of singing together. Its playful logo and juicy colours give the brand character, helping it stand out in print, digital and retail spaces.

“Not about how smart the hardware is, but how fun the experience feels.”

category

Digital Entertainment


goal

Sell emotion, not technology.


highlights

A story of sharing the emotional power of singing.  A hard-working brand identity that builds visual recognition with limited resources.


scope

brand strategy
brand identity
communications design
website
retail design