brand story

plenitude

life in abundance.

A branding concept board for Plenitude featuring nature photography, greenery, and images of people exploring natural settings. Includes text about exploring places together, nature, abundance, and property development with a focus on growth and flow. Shows a logo, a window frame for capturing memories, and design elements like sketches and photo collages.

“Can the name inspire a fresh vision for a brand?”

category

Property & Hospitality


goal

Communicate an evolved and more diversified business group.


highlights

A more aspirational and progressive brand to replace the hard, corporate-like image of the past - in line with the group’s expansion into the up-scale residential, hotel and retail segments.


scope

brand architecture
brand strategy
brand identity
communications design