brand story

plenitude

life in abundance.

To communicate the Plenitude brand's story of providing a 'window to abundance' through its properties and hotels, its new windo- inspired logo and graphic frame is applied across marketing, showrooms, property sites and website

“Can the name inspire a fresh vision for a brand?”

category

Property & Hospitality


goal

Communicate an evolved and more diversified business group.


highlights

A more aspirational and progressive brand to replace the hard, corporate-like image of the past - in line with the group’s expansion into the up-scale residential, hotel and retail segments.


scope

brand architecture
brand strategy
brand identity
communications design