brand story

geniebook

learn smarter.
do better.

Geniebook's new brand identity is based on the idea of constant progress - do better and better - and is applied on its marketing materials, website and learning app, together with a system of icons designed in the brand's signature blues and orange

“Do more of the things that matter.”

category

Digital Education Services


goal

Communicating a new way of learning.


highlights

A communications story and messaging system that articulates the benefits of an education approach marrying AI-driven online learning with tutor-guidance.


scope

brand architecture
brand strategy
brand identity