brand story

ebridge
travel technology

power up.

The design for ebridge hospitality solutions' brand and marketing materials using its new logo conveying the idea of powering up business and profits for hotels, with a signature yuzu yellow colour to stand out in an industry of blues and oranges

“Make a technical product more relatable.”

category

Travel and Hospitality Technology Solutions


goal

Simplify and make it easy for customers to understand a complex digital hospitality solutions offer.


highlights

A story highlighting the founder’s philosophy - empowering small hotels to grow through digital transformation. A product menu matching solutions with customer priorities, enabling cross-selling and up-selling.  All communicated through a clean, fresh design that gives the brand’s image a much-needed modern update.


scope

brand strategy
brand architecture
brand naming
brand identity
communications design