brand story

cloversoft

love feels good.

Cloversoft logo inspired by the polar bear mum looking after its cub as a symbol of the love that inspires the brand's safer, more gentle and sustainable cleaning products, represented by the 3 icon system on its packaging design

“How can we be proud and upfront about why we exist?”

category

Sustainable Cleaning Products


goal

Articulate a clear and fresh vision for a cleaning brand that cares for you and the environment.


highlights

A story that gets to the heart of why we choose better, gentler, more sustainable products - love and care. An identity that combines the brand’s purpose, environmental cause and emotion into an iconic symbol. Taking advantage of the name to create a versatile ‘love …’ messaging system for packaging and communications. Packaging design that presents the brand’s product USPs in a clear, efficient 3-icon system.


scope

brand architecture
brand strategy
brand identity
communications design
packaging